For some reason, the brand feels nostalgia that keeps drawing us back. The O+P woman is a free spirit, a non-conformist, a lover of fashion and design, a rebel, a fighter, an activist, an animal lover, independent, anti-conventional, feminine, sexy and self-confident, a dreamer who seeks a change of paradigm in the world, love for the planet and animals because she thinks about creating a better future for her and her children showing them the way by her example.
She is an eco-conscious woman of her time who hopes to contribute to a better future with her today’s actions.
The Premium quality Italian fabrics used in the manufacture of its garments come from ghost fishing nets recovered from the sea and nylon waste recovered from landfills, so while contributing to the cleanliness of the seas and recycling waste material, they make new garments that can be reused infinitely, and thus the circle is closed without wasting new resources in the process.
All the materials used in the manufacturing process are certified as STANDARD 100 by OEKO-TEX®, which is the world's leading eco-label for textile products, so they are completely environmentally friendly and do not harm the health of the consumer. They advocate Zero Waste. From packaging to hangtags, it is plastic-free, recycled, and 100% environmentally friendly, reusable, and recyclable.
The shipping envelopes are compostable and the dedicated note to the customer is a plantable paper card. Manufactured locally in Barcelona, they advocate for a quality local workforce and protected by the rights of valued and well-paid workers.
Thus, they defend fair trade and minimize the carbon footprint by not depending on third countries where workers could be exploited and where a lot of fuel could be spent to send the production.
A very strong ethical commitment to the environment and animals, all models are named after vulnerable or endangered marine species, it’s another way to raise awareness of the need for a change. That's why the first collection was called Awareness.
And by donating part of the incomes to Ghost Fishing Costa Brava (a global initiative for the extraction of fishing nets abandoned at sea. The ghost nets are hooked onto rocks and fish, turtles and dolphins become entangled in them, causing them injuries, infections and death and preventing them from coming to the surface to breathe; they are even a danger to divers) and to the CRAM Foundation (a private non-profit organization dedicated to protecting the marine environment and the species that inhabit it since 1994).
The aim is to create a global project to reinvest the brand's profits in the construction of a refuge/paradise for all kinds of animals abandoned to their fate, victims of illegal trafficking, or exploitation on farms, for their conservation, care, and recovery. Managed, supervised, and financed by our brand. And most important for the brand, to make people aware that a change is as necessary as possible but that without the help of everyone it will be very difficult to achieve.
The world changes with gestures, not with words or thoughts. It is time for action.
The brand’s motto is "You are the change. Together we are the future."